NovaXyon Affiliate Marketing Associate Advertising For Small Industry: Cross Or Play?

Associate Advertising For Small Industry: Cross Or Play?


There isn’t one right way to do marketing. The more I’ve dabbled in marketing, the more I’ve realized it’s a bottomless pit of possibilities. I also noticed the value of affiliate marketing, something 80% of brands use. There’s a reason it’s so popular.

TikTok, Instagram, and similar social media platforms have become gospel for consumers. Whatever they’re selling, we want it. “TikTok made me buy it!” isn’t just a cutesy phrase. It’s the truth. As consumers, we want what we’re reading about in product reviews and what the social media influencers are promoting, even if it’s from a no-name you’ve never heard of.

That’s affiliate marketing for small business.

What Is Affiliate Marketing For Small Business?

Have you ever read an article with some disclaimer like, We may receive a commission from affiliate partner links? If you have, you’ve seen affiliate marketing in action. The brand that the article mentions is paying those commissions.

Affiliate marketing is a marketing strategy where a business enlists people or companies to promote their products or services. The person or company promoting your business is known as an affiliate. Affiliates can mention your business on their websites, social media profiles, and emails. They can write articles, make videos, or post display ads encouraging consumers to buy from you.

When a consumer clicks the affiliate’s special link and becomes a business customer, the business pays the affiliate commissions.

Ka-ching for the affiliates, yes. But also ka-ching for the small business with the new customer. And here’s one of the best perks of affiliate marketing—in most cases, you only pay the affiliate after you get a new customer.

Benefits Of Affiliate Marketing

Affiliate marketing is a multi-billion dollar industry. In 2023, the market value of affiliate marketing was over $17 billion. Why so popular?

There are several benefits of using affiliate marketing, including:

  • Brand awareness: The goal of affiliate marketing is to get consumers to click a link and become customers. But sometimes, that doesn’t happen right away, which is unfortunate. Regardless, affiliate marketing gets your name out there, which helps your business build brand awareness.
  • Credibility: Consumers may not know about your small business yet. But they know and trust the affiliate promoting you on their site, social profiles, etc. Affiliate marketing can give your business credibility a nice boost, too.
  • Cost-effectiveness: With affiliate marketing, businesses typically only pay for what performs. In a typical affiliate marketing agreement, the business pays a commission per sale (although some might pay per lead).

As an added bonus, affiliate marketing can drive more traffic to your website. More traffic might lead to increased SEO (search engine optimization) performance. And what business doesn’t want a little organic traffic boost?

How To Use Affiliate Marketing: Getting Started

When you pursue a new marketing strategy for the first time, there’s a learning curve (unless you’re a marketing wizard).

The world of affiliate marketing runs deep. You can spend as much or as little time in it as you’d like. But you need a good grasp of it to make it worthwhile. And you need to put in the upfront effort to get your program off the ground.

If you’re interested in affiliate marketing, you can follow a few easy steps to get your program off the ground.

1. Decide How Much You’ll Spend

Before you start looking for affiliates, determine your budget for your affiliate marketing program. How much will you pay the affiliate for a new customer?

You might pay out a percentage of the purchase or a flat dollar amount. For example, the Patriot Software Affiliate Program pays out commissions of $150 per new customer.

You don’t have to pay each affiliate the same amount, either. Say Affiliate A is a big, established name with a broad reach and high credibility. You might pay them a larger commission than Affiliate B, who is lesser-known, has a small audience, and is just getting started.

2. Find An Affiliate Marketing Network

There are affiliate marketing networks, like Impact and ShareASale, that streamline the process of finding affiliates. You can find affiliates in the network, and affiliates can also find your business.

You can also add links and display ads to the network for affiliates to select from. The network handles commission payouts.

3. Create Assets

Any affiliates you partner with need a link to promote. They may also want to display ads or similar assets that they can add to their website.

Consider creating a landing page for your affiliate program. The landing page is the place potential customers will come to after clicking the promoted link.

4. Find Affiliates

After you’ve planned out a tentative budget and assets, your next step is to kickstart your affiliate marketing program by finding affiliates to promote you.

You don’t want to ask just anyone to promote your business. Have a vetting process for applicant criteria. Some affiliate platforms have search filters and workflows to help weed out spammy applicants.

Look for marketers in your niche or those with a similar audience. You don’t want to partner with affiliates whose audience would not need your business.

Pro Tip: New affiliates are always popping up (it’s a lucrative industry that lets affiliates earn passive income while they sleep—what’s not to love?). Be on the lookout for new affiliates. Consider devoting some time each month or quarter to finding new affiliates.

5. Create An Affiliate Agreement

Before you begin working with an affiliate, create digital terms for the affiliate to review and agree to. This is all typically done electronically (and super simple with an affiliate marketing network!).

From there, the affiliate can begin promoting your brand immediately.

6. Make Assets Available To Affiliates

Once you have your affiliate agreement, you can give the affiliate assets (e.g., links and display ads) to promote your business. If you use an affiliate marketing network, simply upload them to your account. Affiliates likely have a login to grab them.

Some affiliates prefer a simple link to a display ad. That way, they can seamlessly work your link into comparison articles, product reviews, and social media posts.

Remember, each affiliate will need a special link to identify them so you can pay them out. If you use an affiliate marketing network, the network handles the links, tracking scripts, etc.

7. Don’t Fall Asleep At The Wheel

Once your affiliate marketing program is rolling, you can walk away and let it run itself. But don’t.

Devote time to tracking your progress. That way, you know which affiliates bring in the most customers.

Also, refresh your display ads and optimize your landing pages regularly to avoid going stale. You might even reach out to your affiliates with suggestions for new ways to promote you.

Affiliate Marketing Summed Up

Here’s a quick rundown of how affiliate marketing works…

  • You partner with affiliates and give them links and ads to your landing page
  • The affiliate shares the link or ad on their website, social media profiles, emails, etc.
  • A consumer clicks the link and goes to your landing page
  • They become your customer (i.e., make a purchase, sign up for your service, etc.)
  • You pay the affiliate their commission (which is handled through your affiliate platform)


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