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Opening a newsletter is easy, but keeping it alive is a whole different story
I can’t tell you how many times I’ve said this, but I don’t think I’ll ever get tired of repeating it: newsletters are a trend that’s here to stay.
Ever since the 17th century when “The Oxford Gazette” came onto the scene, considered one of the earliest newspapers of its time.
Then, the 19th century completely shook up mass media with the invention of the printing press and the spread of the written word.
Around that time, newspapers were already dishing out special sections tailored to interest groups — what we commonly call niches and target audiences today.
Not to mention that over the past century, things took a much more solid turn.
With the rapid advancements in printing technology and the explosion of mass media, newsletters wasted no time in adopting much more specialized and sophisticated formats aimed at increasingly larger interest groups.
We’re in the 21st century now, and the revolutionary advent of the internet and email has completely changed the way we communicate in our everyday lives.
No doubt about it, newsletters are here to stay.
You can see it not just in historical records, but also in the information overload that’s been flooding the internet lately.
And let’s not forget, the algorithms of those big tech companies are starting to look more and more like a rigged casino where the house always wins.
People are fed up, overwhelmed by advertising, and the gaping differences in opinions that are tearing our society apart.
I have no doubt that newsletters are a fantastic way to build a strong connection with communities.
These days, anyone with an internet connection and a decent computer can whip up a newsletter. The catch is that bills don’t pay themselves.
The big mistake that newbie newsletter hosts make
If you want to take your newsletter to the next level, don’t wait until you’ve got a massive subscriber count: figure out how to start making money from your content ASAP.
Your audience will know right from the get-go that you’ve got top-notch content to offer them — and they won’t mind if you make changes to how you monetize your community down the line.
But of course, talking about making money is one thing, putting it into practice is a whole different story.
Don’t worry, I’ve got all the bases covered.
Monetize your content early, and you’ll find plenty of doors swinging open (and you and your community will enjoy what you’ve got to offer).
If you’re wondering about the best ways to make money with your newsletter, let me tell you about the three that have worked the best for me personally.
It’s clear that I’m not the first, and I won’t be the last to do this, so you can bet your bottom dollar that these three business models work like a charm.
3 lucrative business models to make money with your newsletter
Sponsored content, affiliate marketing, and promoting your own products or services are the three most common business models in the world of newsletters.
To get the most out of them, keep these recommendations in mind:
1. Your own products or services
Promoting your own stuff has the advantage of putting you in control of the price, payment methods, and marketing campaigns.
The money you make goes straight to your bank account, and you’ve got the power to run remarketing campaigns as you see fit.
The main downside to this model is that you’re responsible for pretty much everything.
2. Sponsorship
Sponsored content is a bit less common, but it’s got a pretty decent conversion rate.
If you’ve got a sizable audience (over 1000 subscribers), plenty of brands that align with your brand identity are itching to reach your community.
The requirements are minimal.
The biggest downside here is that it’s not as stable as the previous method, or the next one.
3. Affiliate marketing
Maybe one of the most common and profitable methods in the short term. There’s not much to say about it.
Affiliate marketing is a tried-and-true practice that works wonders.
Promoting other people’s products or services and earning a commission for it is crazy profitable.
One of the main drawbacks is that commissions can go down or even programs can shut down at any time.
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