NovaXyon Entrepreneurial Insights For Marketers From AI ChatGPT’s Newest Updates

Insights For Marketers From AI ChatGPT’s Newest Updates




OpenAI, the creators of the generative AI ChatGPT announced on X this week that two new features have been added to the program.

Firstly, ChatGPT is no longer limited to data before September 2021. It can now surf the internet to provide users with up-to-date results.

This function is currently only open to Plus and Enterprise (paid subscription) users but will be rolled out for all users soon.

Secondly, over the next couple of weeks, ChatGPT Plus users can present images and speak to the program. The program will be able to talk back.

Whilst OpenAI has suggested using these features to help plan a vacation or settle a dinner table debate, this latest evolution is a game changer for small business owners and entrepreneurs.

What Does This Mean For Entrepreneurs?

The browsing function can be used for;

  • Researching current SEO keywords. ChatGPT can then write blogs to help a business increase its search engine rankings.
  • Asking specific questions about consumers to help with the latest market research.
  • Gaining current insights on industry regulations and compliance requirements.
  • Generating content for websites and social media that is more in tune with current trends and industry information.

The see, hear and speak functions can be used for;

  • Analyzing or simplifying graphs to help with understanding data for both leaders and other members of staff.
  • Creative ideation with the program that doesn’t rely on the written word and therefore will expand possibilities. For some, speaking and listening is more effective than reading and writing.
  • More accessible planning, research and content generation.
  • Practical problem solving. For example, a manufacturer could take an image of a technical issue on a machine and as well as upload this image, could describe the issue. ChatGPT can then help advise,

Whilst these features promise more efficiency and organization, it’s important to be mindful of misinformation that could be embedded in the results from ChatGPT.

However, it is undeniable that tech-minded entrepreneurs will gain leverage in the world of business because of these updates.



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