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SEO, YouTuber, and AI expert Julian Goldie joins the podcast to give us a masterclass in AI, jam-packed with actionable tips and free tools to help boost your productivity.
He begins by discussing two common ways to scale content using AI: one-click article generators and AI-assisted editing by virtual assistants.
Julian describes how he uses one-click article generators like Autoblogging.ai to experiment on sites and quickly generate thousands of pages. But he’s transparent and up-front that this is a risky strategy that he doesn’t recommend long-term.
So much of the focus, instead centers around using ChatGPT and various plugins to optimize your workflow and SEO strategies for a more sustainable approach.
One such ChatGPT plugin he highlights is WebPilot which lets you access web content dynamically. And he shows how you can use it to generate optimized content outlines for articles in seconds.
He also describes how to train ChatGPT with custom instructions to make it act in a certain way, with tips on writing style, accessing personas, and other important tips.
Another powerful application is how he uses ChatGPT for creating topical maps and even generating keyword ideas.
He also shows how he uses ChatGPT and its plugins to add videos, images, tables, and other forms of supplemental media to quickly improve content and even help in creating link bait.
And this is all tried and true information he personally used to 10x his results over the past year – replacing a 5-person team with just himself and a few virtual assistants empowered with ChatGPT.
But with so many knowledge bombs there’s the risk of paralysis by over-analysis.
Thus to implement AI effectively, Julian recommends taking a systematic approach, starting with a time audit to identify tasks that can be automated for maximum efficiency. He encourages content creators to focus on one high-leverage task at a time and gradually incorporate AI into their workflow over time for best results.
Overall, Julian gives us a treasure trove of valuable insights into using AI for content creation, SEO, and business in general.
And it’s a must-listen for anyone looking for a leg up.
Watch The Interview
Topics Julian Goldie Covers
- What is possible with AI
- Importance of adapting to AI
- 1-click generators vs. ChatGPT-assisted content
- WebPilot and other ChatGPT plugins
- Practicing prompts
- How to train ChatGPT
- Tips on personas
- Using ChatGPT API
- How to use ChatGPT for topical maps
- Complementary use cases for ChatGPT
- How to add AI into your workflow
- And a TON of actionable tips…
Links & Resources
transcription
Jared: Okay. Welcome back to the Niche Pursuits podcast. My name is Jared Bauman. Today, I’m pleased to have Julian Goldie with us. Julian, welcome. Thanks for having me. It is great to have you here. Um, I, I’m so excited for this topic we’re talking about today because I feel like we’ve been wanting to talk about this for a long time and we haven’t had a good person who can bring it all together and give us a lot of tangible tips about it.
We’ll probably venture in a lot of areas, but the focus is going to be on AI. So I, uh, I’m very excited to have you. You’re, you’re clearly an expert in this. Why don’t you give us a background on yourself to start us off with? And then we’ll, uh, then we’ll work our way into the, uh, the episode details. Sure.
Julian: Yeah. So I run a link building agency with 50 people, have a YouTube channel with over 45, 000 subscribers. I talk a lot about AI and SEO and run all sorts of crazy experiments. I’m currently on a challenge to build. 100 websites in 90 days, using AI, and I’m 22, 000 posts in, so we’re getting there, we’re making progress.
Quick backstory about me, I, I’ve been doing SEO for about 7 years. I got into SEO when I was actually fired from my first 3 jobs. One of them was a cleaner, so it wasn’t a great start, and then I was like, right, let’s start looking for opportunities. Went on a lads holiday out to Thailand, and when we came back, had the holiday blues big time.
Combination of UK food. UK weather, fish and chips on national dish gets boring quickly, so after that, I was like, right, well, got a choice, Thailand or fish and chips, Thailand or fish and chips, and I was like, well, I can get fish and chips in Thailand. So, me and my mates, we set a pact and we said, right, we’ll be in 12 months, let’s move out to Thailand and, and have the freedom to live and work from anywhere in the world, and we did that through ICO, so, that’s
Jared: where I am today.
You know, I like a good fish and chips, but you know, as a, as somebody from the States, we don’t, we don’t make it very well here. So I feel like it’s probably not a good reason to just stay in an area just for the fish and chips.
Julian: Yeah, that’s it. Definitely. I mean, that’s number one SEO tip today. If you’re staying in your location, just for fish and chips.
Jared: Well, we can just stop recording now. I think people have got a lot of value out of that. Oh man. So. Yeah, I mean, there’s a lot of things we could talk to you about. You have a storied career in SEO, link building. I know, actually, that’s how we were first introduced, is to have you all maybe to talk about link building, but we have talked about that.
I’m sure you’d add a ton of value, but we haven’t really knuckled into the details of how someone can use AI, whether it’s a chat GPT or others, to maybe automate parts of their business, to streamline parts of their business. So, let me set the stage for today, and maybe you can start to kick us off here.
Um, you’re clearly super involved in ai, uh, and, and a lot of the listeners here are going to be website builders, content creators. They’re gonna be side hustlers, and so learning how to maximize ROI, their return on their time investment, their monetary investment, but also learning how to do things they’ve never been able to do before with, uh, their, with their, with their projects.
Like all of these things are on the table when it comes to ai, pa paint a picture for people what’s possible from a very high level. for this type of person when it comes to using a chat GPT or just an AI in general?
Julian: That’s a good question. I mean, honestly, I’ve been astounded by what you can do this year in terms of AI.
I mean, I run an SEO agency as well as doing SEO for my own websites. And I can say that you can literally create as much content as you want. And it actually ranks. That’s the mind blowing thing about this. Now, I think there are various ways to do that, and some are more risky than others. Maybe we can come onto that today.
But I also think that in terms of just productivity, in terms of personal productivity, like if I look at the top five tools across all my companies, ChatGPT is in the top three already, and it’s only been 12 months since it got released. So it’s absolutely insane from improving your productivity to enhancing your learning to saving a bunch of time, getting rid of a bunch of tools, managing less people, publishing more content, scaling up your websites.
You can do anything you want. What,
Jared: like, and I say this just again as more of an introductory, but I think of ChatGPT and AI as multiple buckets. You just touched on all of them, so that’s why I was going to tackle it now. Like, it can make you more efficient and it can make you more productive. It can do and replace things that you used to do or that you need to do.
And then it can help you grow in areas that you couldn’t grow before. So maybe before I’m capped to producing one or two articles a week. Now I can do more than that. Or maybe before I was only able to do one or two articles, but instead of using AI to write them, I can now use AI to assist me so I can produce more content.
Or I can also look at it from a standpoint of I’m going to keep doing what I’m doing, but so many of the things I used to have to spend time on now AI or
Which one do you want to tackle first, or which direction do you want to go with this conversation? Because I can see it going so many ways, but I want to lean on your expertise as to how we kind of open this up.
Julian: I mean, probably best to start speaking about SEO first, but if you want, later on we can talk about some of the ways that it can just take your business to another level, like it has for me this year.
Jared: I will make a note to come back to that, but let’s start with SEO and AI. I want to let you start talking about the ways AI has impacted you from an SEO standpoint, and then we’ll get into some questions and answers
Julian: as we go. Yeah. So for me personally, I actually got into AI really heavily around January or February this year.
I had Ryan Stewart, he’s another SEO entrepreneur on my YouTube channel. And we had this interview where he did 90 percent of the talking and he scared the life out of me because we were talking about AI in the future and what it means for, for agencies and SEOs. And he basically said like 90 percent of agencies and SEOs are going to get left behind.
With this wave of AI, because if you, if you don’t adapt and if you don’t spend time and invest time understanding how to use it, then it’s a serious threat. Because if you look, for example, at all the content writers out there, I don’t, I don’t know a single one that hasn’t taken a massive hit this year.
So I think it’s totally changed the industry. And I think the sentiment around SEO content has totally changed as well. So if you went back 12 months ago and you had a high, you know, a super authoritative site. Most people would never dream of putting AI content on the website. It’s just too risky, most people thought it didn’t rank, most people thought it wasn’t at the quality that was required, and everyone preferred human writers.
Now I feel like there’s been a whole wave, thanks to these, these shameful YouTubers creating lots of content about AI. Who would do such a thing? Who would do such things? And I think the whole, I really do think it’s created a wave of people who… Are actually very open to AI and at least understanding how to use it because that triggers new ideas and new connections to build the business and Scale whether it’s content whether it’s keyword research where it’s top of all maps.
You can do as much as you want
Jared: Let’s talk about scaling content with with AI. That’s the one you have mentioned the most you you you cited some crazy high number of Articles you’ve already gotten live on your new challenge I think the flip side of it is a lot of people feel like AI content isn’t quite good enough, especially in this world that we’re now in with a helpful content update, changing the way the content looks and feels, changing the requirements of what, in many ways, it looks like rank.
So how are you using ChatGPT and AI to scale content out? And how are you doing it in a way that ranks and earns you money? Because I know that’s a really important thing for you. Yeah, so
Julian: there’s two ways. Number one, we use tools like autoblogging and AI. And these are like one click article generators where if you have enough authority on your site, AKA enough backlinks and you do the keyword research properly in terms of finding low competition keywords that you can easily rank for.
And most people would never create content around those keywords because they’re not high enough in terms of ROI. So if you were hiring a writer, maybe 50 it just would never make sense to hire a writer to create these articles. But if you leverage AI and it just takes one minute. To generate an article or even to generate hundreds of articles if you just bulk generate that content Then all of a sudden you can scale up the traffic that you get you can rank for these easy keywords that you can sacrifice a little bit of quality on simply because There’s not much competition for those keywords and therefore you can drive a lot of traffic to your site through ads Um, and monetize it that way.
And on top of that, you can also bulk generate Amazon affiliate articles as well using a very similar process. And you can rank roundup reviews or you can rank, uh, product reviews. Now, the one caveat that I would say to that is that it’s a lot of fun. It’s amazing for YouTube case studies. It’s great for experiments.
People can follow along and see what we’re doing and see the crazy results we’re getting. Would I recommend that for everyone else watching right now? Absolutely not. I think it’s very high risk. And I think that the quality is gonna be nowhere near as high as, uh, a top writer that you find. And I, I don’t think writers have, if, if you’re looking at a nine or a 10 outta 10 writer, then they’ve still got a place in the world because I don’t see AI replacing them anytime soon.
For example, if you have brand de rates in your content, or you had. Uh, a one click content generator, you’re always gonna pick Brian d every day of the week. I just feel like if you compare, say, an average mediocre writer, and we’ve all been there and hired one off our work, who just does a bare minimum, creates a 500 word.
Most of it’s fluff, most of it is just padding to pad the word accounts that they get paid more. If you compare that versus an AI one click generator, usually the AI is gonna win. Now, that’s the first method that I use, and it generates content at scale, definitely ranks, I’ve done plenty of case studies, for example, there was a website we used, uh, chipperbirds.
com, and that’s gone from like 200 or 250 clicks a day, this time last year, to, to getting thousands of clicks, daily. Wow. Now, if we, and, and that’s monetized with Mediavine, that’s an affiliate and that sort of thing. There’s another method that I think is way more sustainable. When it comes to creating content with AI, and that’s actually just using chat GBT, but giving a VA or a virtual assistant, a checklist to run through when they edit the content.
So you have a prompt that you use to generate the best possible output with chat, GBT. And then once you’ve got the first draft of that content, you’re going to have a virtual assistant. You don’t need to pay them a lot because it’s a very labor intensive, but doesn’t require a lot of thinking power and they just run through a checklist and they optimize it in the best way they can following your step by step instructions.
I think honestly, that’s probably the most sustainable way to do things because chat GBT generates something, but then you, you chisel it down and you filter it down and the end product is a lot better. Now
Jared: I was going to say, I love that you’ve broken those two apart because I think that when people first come on to AI, they, They, they don’t understand that there’s many ways to use it, right?
And certainly a lot of our listeners are going to understand. You know, I think a lot of what you just said in the second scenario is kind of what’s being referred as AI assisted maybe, and I’d like to kind of get your take on that. But, um, anyways, just, I want to just set the stage for people listening.
Like there’s many ways that you can go about this. It doesn’t have to be a hundred percent AI content and that’s it. You move on. So
Julian: absolutely. I mean, some of the safest ways to use AI, I’m not necessarily actually creating the content with AI. So, for example, if you look at the helpful content update recently, every time there’s an update, Google is linked to the helpful content guidelines, right?
And occasionally they’ll tweak them a little bit, update them a little bit, but they’ve got them published publicly on the website. Anyone can see those. Now, what you can do is you can copy the helpful content guidelines from Google, paste them into chat, GBT and say, based on the content I’ve got. You give it the article that you’ve got.
Rate my content out of 10 based on Google’s helpful guidelines. And then you’re not even using AI to create new content. You’re just grading and optimizing your content based on Google’s helpful guidelines. And, and, ChatGPT is one of the best ways to do that because it’s very, uh, objective. Right, it can, it can objectively look through your content and say, Right, this is wrong, this is right, this matches Google’s helpful guidelines, etc.
Jared: You’ve waded into the category that I’m so excited to ask you some questions about, and that is, okay. Let’s say that I want to harness AI in a way that you’re talking about with with more of a AI assisted role, right? And maybe I’m using a one click article generator and then heavily using AI on the front end and the back end of that.
Maybe I’m actually taking my own content using ai. Let’s go through some of the different areas that you found it to be most effective. Maybe give people some tips or some things that most people miss on. I have a list I prepared for the podcast. I’ll just, I’m just going to roll it off to you. You can pick which ones you want to go after and ignore the ones that don’t apply.
But I’ve got, um, article outlines and briefs. Um, I’ve got keyword research and maybe more, more than just going to chat, you can say, give me article topics on computer monitors, but like actually kind of more advanced, uh, uh, sentiment analysis, density analysis when it comes to keywords. Um, I’ve got exactly what you talked about, which is kind of scoring your articles up against.
Whether it’s other competitors or whether it’s against Google Raider guidelines or helpful content guidelines I’ve got adding other additional items like maybe it’s media. Maybe it’s quotations. Maybe it’s citations So these are just some general things I’ve listed like where does AI play in with that?
Maybe cherry pick which ones you think are the most important there?
Julian: Yeah, let’s start with the content outline set So we’ve checked GPT what’s a really powerful prompt and I’ve tested this many times on my youtube channel And it ranks is you can use chat GPT and it’s plugins feature. So you’ve got, if you, if you pay for chat GPT for you, you’ll get access to the plugins.
You can install one plugin in particular called web pilot. And what web pilot does is it essentially connects you to Google. So you can say to chat GPT based on my keyword, give me a content outline for a 2000 word article. And what I want you to do. is Google that keyword, scrape the top 10 competitors, give me some LSI keywords, some NLP keywords, tell me what headings to write, and tell me exactly how much content to write in each section, plus what to cover in each section.
And it’ll basically give you it step by step. On top of that, you can ask it to include some external links. And you can even ask it to include some internal links. If you want the prompt, by the way, if you want the prompt for this, um, you want to chuck it in the description or whatever, let me know and I can, I can send it to you after the
Jared: podcast.
Perfect. That’d be awesome. I think people struggle sometimes with prompts and love a starting point. So that’d be great. Now, would you take that outline and do you plug it into a one click, uh, article producer or do you then continue to manipulate it a bit? Or is that better than that you write it? Like, what do you kind of end up with, uh, from that?
Julian: Yeah, so you can ask chat GPT to actually write the content after that. So, so once you’ve got this optimized outline, you can say to chat GPT. Okay. Write part one of the article and then write part two of the article. ’cause if you ask it to write part one of the article, uh, if you ask it to write the whole article in one, it’s only gonna be like 500 words.
So ask it to write part one and then part two, and then from there you can use your checklist or your editing process to filter it down.
Jared: Now, do you find that when you have it right for you, that, um, like, are you constantly having to re prompt it? To, hey, I asked you to do part one, and part one is done, and now I have part two, and, uh, oh, it’s only 1, 600 words, I wanted 2, 000 words.
Or are there ways around that? In other words, getting the output to kind of match what you asked for.
Julian: Yeah, I think it’s an iterative process. And let’s say you’re using it every single day. Then the prompt that you have on day one is going to be extremely different to the prompt that you have on day 90.
Because each time you’re going to spot something and you’re like, Oh, okay, that prompt is 80 percent of the way there. But what about if we just tweak it like this? And it’s the same for everything. Like, I use ChatGPT and DALI3 for generating YouTube thumbnails. And there’s always like something that I think, actually, I could sprinkle a little bit of magic here, a little bit of magic there, you know, maybe make it more colourful, get more options next time, or remove any text from the image next time, etc.
So, I think there’s no one magical prompt, but you just iterate it and improve every single time. And, one of the things that I do like, if you’re… Let’s say you’re writing content for your personal website, and it’s one that you really care about, so you don’t just want ChatGBT to pump out some generic stuff.
I’ve actually trained ChatGBT based on my life story. So I’ve written out my whole life story, and I’ve got this prompt that’s ready to go. I can copy and paste it in there. I actually use the text expander to make it quicker. And it has everything about me. And then I’m like, right, create a social media post about me.
Right. Then this next email promoting whatever I’m trying to sell and it’s really, really powerful when you customize it to that, to that, uh, detail.
Jared: So let’s talk about training for people who aren’t familiar with it. And, um, you know, I have some more, maybe more advanced questions or probably you would still consider them to be pretty basic.
But um, I’ll tell myself they’re advanced, but when it comes to training, we’ll see, we’ll see when it comes to training chat GPT, I think a lot of people have heard of this, but don’t really understand it. And there’s some nuance to it. What does training chat GPT look like? Um, let’s go back to our article brief example here.
And if I wanted to train chat GPT to act more of a certain way to not just act in this generic format, what would be some examples of how I might want to train it before I gave it say an article prompt or something else?
Julian: Yeah, so if you want to train it on very generic things, you can actually insert custom instructions into chat GPT 4 and then you don’t even need to prompt it again or train it again because it’s already built in.
So for example, for me, if I’m writing content, I always like every single sentence to be on a new line, kind of like Neil Patel style, right? So it’s super easy to read. Readability is nice. Or writing at an eighth grade level so that it’s as simple as it possibly can. Be, and it’s going to be very easy to comprehend for anyone.
So what you can actually do is plug in custom instructions, which is inside the settings in chat, GBT four, and you just put all these things inside there so that when you use chat, GPT four is using these instructions by default, and it’s already trained pre trained. So, yeah. So for example, every sentence, new line, nothing, cringe, no fluff under every subheading, make sure that sentence has value.
Introductions, keep them short, hook people in, use open loops, et cetera, to make sure people read till the end. These things you can just insert in custom instructions. And that’s going to
Jared: save you a ton of time. That’s great. That’s good feedback. What about, I’ve heard people train it. Like, I want you to act like you are an, you know, an expert in this field.
I want you to like, is that effective in your mind? Does it help to do that? And the second question would be, do you ever, before you say, would you generate an article brief, say. Here’s an example of a awesome article I’ve written before, now go do all your work, you know, your research, your whatever, in that vein.
You know, so kind of two questions there, acting it to act a certain way, and then, uh, or asking it to act a certain way, and then asking it to mimic something you’ve already done.
Julian: Yeah, so when it comes to acting, asking it to act in a certain way, I think personas are very powerful. So, there are discords, uh, there’s a free one called, uh, Stuntspot, and it’s a free discord.
And inside there, you can get access to personas like Winston Churchill, or Elon Musk, or Iron Man, crazy personas. And when you plug these prompts, which are really, really complex, when you actually look at the prompts, half of it doesn’t make sense. It’s not written. It’s written in English, but it’s not written in a way that a human can comprehend it.
And it unlocks a totally different feel to the way that ChatGPT will interact with you. I remember seeing one, uh, with David Goggins. You could basically have a conversation with David Goggins on ChatGPT. And it totally transforms the way ChatGPT interacts with you.
Jared: Um, wow, alright. Uh, do you find that, and this might be better served at a different time, but I have it on my list so I’ll ask you, what, um, when should someone consider utilizing the API access to a chat GPT versus initiating in the chat window, right?
Like having all this done in the chat window and, uh, cause there’s API access so you can start to use it from other areas, but, you know, what’s your experience with that and maybe advice for people listening?
Julian: Yeah, the people that I know that are using the API, usually It’s when they’re trying to scale.
So if they’re trying to publish maybe 100, 200 articles a day, you can easily do it with the API, and you plug it into a spreadsheet, for example. And then for every keyword, you’ve got a new row for every single keyword, and you’ve got the API blasting out the content outline, blasting out the whole article for hundreds of keywords.
And you just have these prompts that deliver the best possible quality at that scale. I think that’s one of the best ways to do it. And then also you can plug… These intelligent APIs, for example, like ChatGPT4’s API into tools like Harper and it’s basically like having a more intelligent, um, personal assistant.
So Harper AI is a free extension on Chrome. You can plug in your API and it will give you better outputs than say, if you were using ChatGPT 3. 5.
Jared: Okay. Um, circling back, you know, we had just basically gotten into article outlines and article briefs. There’s so many other things you know to use. Chat g, PT four, uh, chat.
GPT four, , FOR, or chat, GPT, the the number four. Um, what other ones do you think are best applied for content creators? Um, you know, I’d mentioned, uh, you know, density analysis and uh, expert citations and, but seriously, the floor is open to you ’cause you’re the expert here. I’d want, I’d wanna hear more from you about the best applications.
Julian: Yes. I actually did a. I did a video on 50 ChatGPT prompts, and that’s when I realized that I’d condensed 12 months of work into a 50 page ebook, and you can basically do anything with it, and I’ll give you some examples. So, one of my favorite ways to use it is topical maps. I’m sure you’re familiar with, like, Corey Tokberg’s sort of idea of a topical map, and how you can build out topical authority by just…
Covering everything that an authority site would cover in that niche. So for example, if you’ve got a prompt, like give me a 30 semantically relevant topics based on my niche, and that would be the starting point for the topical map. And basically what it would do with chat GPT is let’s say you’re in the birds niche, it will give you 30 different topics, sub niches that you can cover within the birds niche.
Then what you can do is say to chat GPT, give me 30. Relevant, different keywords with different search intent for each topic. So let’s say one of the subtopics generated was bird migration. So you can say to chat, GBT based on the subtopic bird migration, give me 30 keyword ideas that are different and have different search intents.
And then you can build out a topical map so quickly within 30 minutes.
Jared: And that is something that I think a lot of people listening might struggle with because. Uh, you know, going all the way back to this helpful content update and the way that people build sites. Many people will just go and grab low competition keywords, but miss areas of, say, covering a complete topical silo because they’re just going after low competition keywords, and something like this will actually help you round out an approach as a new website, even if you’re not building at scale, right?
You’re not going down that route, but you want to just get a framework in front of you for what you’re trying to write about. Um, that can make sure you’re covering, we’ll say, all or most of the topics in the, um, in the niche. Um, let me ask you now, I’ll ask you now, uh, in general, like, how are you publishing content and then adding all of the additional features into it, like, can, can AI help you with adding imagery?
Can AI help you with internal linking? Can AI help you with tables? And other forms of, uh, richer media. And then how are you using AI for that? Or are you having, um, an assistant or, uh, you know, a VA do that for you?
Julian: Yeah. So if you look at the content, for example, on chipverse. com or any of the new ones that we’ve done, the content generated by autoblogging AI has videos, images, tables, bullet points, headings, et cetera, all formatted inside the article.
So it’s all ready to go and it’s all sort of packaged in a nicely formatted way. And, um, and I’m talking a lot about auto blogging AI, but there’s no one tool that can do this. So for example, Agility Writer, Koala AI, they all do this same sort of stuff. When it comes to chat GPT, what you can actually do with WebPilot is you can say, include some YouTube videos, format it and mark down so that you’ve got the headings in there.
Bold, the most important. Words include some relevant tables, add some images, maybe source from Unsplash, you know, copyright free image website, and it will basically format the content in a really nice, easy to understand way. That’s got all your headings, all your tables, all your images, all your videos inserted inside there.
Now, if you did want to generate even more images, you can use DALI3 inside ChatGBT. And this was just released a couple of weeks ago, but you can generate copyright free images using ChatGPT and Dali3. And you just give it the prompts and it will give you like four different options. And if you like one of them, but you want to tweak them slightly, then you can go back and forth with ChatGPT and wrestle with it a little bit.
If you don’t have access to that, you can actually use bing. create. And bing. create is a free tool that’s powered by Dali3. So you can go on there and generate images as well. And these are way nicer than Dali 2. Dali 2’s images were pretty nasty. But Dali 3, yeah, it’s genuinely nice. Yeah.
Jared: What, um, what about, talk about the differences in, for, for people listening who, um, are on the fence or have not delved into the differences in, say, Chat GPT 3 versus 3.
5 versus 4. And I’m specifically talking to, uh, one use case is a person who’s like, I don’t know if I really want to pay for Chat GPT 4 right now. Like, is it really worth it or not? Maybe the second use case would be… Are there still circumstances, even as a paying user, where I’d rather use 3. 5 and then when I’d rather use 4?
Okay.
Julian: I mean, number one, if you’re running a business, I don’t want to be harsh, but I would say for 20 a month, you’re crazy not to do it. You’re crazy not to do it because it’s just going to save you dozens of hours and it will save your team dozens of hours. And just by upgrading, you get access to so many more features.
I think, for example, the plugins feature, you can’t even do content outlines properly. ChatGPT4. So I think honestly, any tool that you get in your business is an investment. So if you’re hesitant to buy a ChatGPT4, I don’t want to trigger anyone here, but I would say maybe potentially just look at your mindset and look at, okay, do you consider these things an investment or you just trying to be stingy, but it will cost you in time, which is way worse in business.
Next up, when it comes to having ChatGPT4 ready, but considering whether to use 3. 5 or not. So. ChatGPT 3. 5 is still a lot faster. Which means that for some tasks, for example, like the topical maps… It’s going to be way faster, but just as effective to use 3. 5. And let’s say you have to run through 30 sub niches and get keywords for all of those sub niches with the topical map.
Well, it’s going to be much faster to do that with chat GPT 3. 5. And they’re both large language models. They both understand semantics, which means that they can both build out topical maps. So I think 3. 5 wins the game there.
Jared: How do I determine like what works well in 3. 5 and what’s better for four?
Like, is there, um, is there like a, some sort of guiding. Metric that someone can use. You talked about speed, but, um, what are the things go into it? Like, how do I know that 3. 5 will work just as well as for, for certain tasks?
Julian: It’s a good question. I’ll say, I don’t want to BS you, like, I know the, all the answers to that.
I don’t genuinely know. I just know from my own experience and what works for me. And when I look at the output from chat, GBT four is substantially more intelligent, but it’s not quite as fast as 3. 5. And when I look at four as well, you get so many more features inside chat GBT. So you get. Dali, the plugins, um, I think you get Bing browsing now as well.
So there’s all these other features that are unlocked with ChatGPT4. And I think as well, the token limit is much higher in ChatGPT4. I don’t want to say that’s absolute facts. I think if we had Jamie from Joe Rogan, he would pull it up and check it for us. But essentially that’s, I’m pretty sure it’s got a higher token allowance, which means that you can insert more words into the conversation without it breaking.
Yeah,
Jared: and that’s one of the drawbacks. I think people will say of chat GPT versus say a clod is a clod is another AI Chat tool, you know that you can use it’s got a higher token count Which basically means you can pump more content into it and also get maybe more out of it But we’ll save that conversation for a different time.
You’ve mentioned several times now plugins I mean, I feel like for people who are used to just using chat GPT as a chat as a chat AI Plugins opens the door to so much more. Maybe rifle, I don’t want to go to you to be here. Uh, your top five chat GPT plugins, but like rifle through some of your favorites, especially as it relates to content creators and SEOs and maybe, um, and maybe why I, my hope here is that somebody listening will be like, Oh yeah, I use that one.
Oh yeah. You say, Oh, I don’t use that one. Let me go look into that one. You know?
Julian: Yeah, that makes sense. I mean, honestly, for me these days. ChattGPT is so more sophisticated than it was that the only plugin I really use consistently with SEO is WebPilot. Because it’s just great for scraping the internet and that gives you an advantage.
But I used to use Argil AI, which generates images inside ChattGPT. But then it installed Dali 3 and it’s like, okay, what am I going to use Argil AI? And then I’ve used some other ones for like diagrams. So for example, if you’re trying to create a link magnet on your website. And you want to, you might be doing a case study of data, you’ve sourced from all over the web, and you’re like, right, if I rank for this keyword, it’s going to attract a lot of backlinks naturally.
For example, let’s say you want to rank for a keyword like, uh, chat GPT statistics 2023. And you know, right, if you rank for it, journalists are going to find the article and link it to your site. Well. You can insert all the data on that page from all the case studies, but then you can turn that data into diagrams using, uh, some of the diagrams on, on, uh, on chat GPT plugins.
I kind of wanna find the plugin that I’m talking about now. I think it’s just called like diagrams or something like that. Lemme have a look. You talk about web pilot whimsical diagrams. Oh, go. It’s called whimsical diagrams. Whimsical diagram. Yeah. And then you’ve got other things like mermaid chart, wolfram, these can all generate diagrams and also, um, chat data analysis.
So what you can do is take data, turn it into diagrams, format your blog nicely so that it’s more of a linkable asset. You
Jared: mentioned Webpilot and I’ve used Webpilot. It’s great. It basically gives you the ability to kind of feed chat GPT for an article and instead of getting the response, which is I actually, you know, can’t crawl the Internet and unless it’s been in my database since September of 2021, I don’t know what it’s about.
Instead of getting that, it says, Oh, okay, yeah, I’ll go read that article, right? Which is great. I don’t know how much experience you have, but what would be the use case for using chat GPT and the web pilot plugin versus the Bing chat where you can go use Bing, be on an actual web page and then interact with the Bing chat on that page, right?
Two different use cases. And, um, both are using the underlying chat GPT, uh, LLM, but different ways to actually apply that.
Julian: Yeah, I’ve looked at being, I did try it briefly and then, uh, last time I checked and this was a few months ago. You had to use edge, you had to install the browser edge. And I was like, there’s no way I’m coming off Google Chrome.
Are you crazy? What are we doing here? My, I don’t even know what edge is. And then also it might change now, you know, they might, you might be able to use it directly inside Google Chrome now. But then the other thing I found was it was quite limited in terms of the results that we got. And I couldn’t customize it in the way that I can with the plugins on Chatchubity.
Maybe that’s just me. Maybe I’m just lazy and I try and focus on the most efficient workflow possible. But I honestly found the web pilot was giving me better results with less messing around.
Jared: Let’s move on and move past content, which is, you know, in many ways, the bedrock of website creators, right? Like, so a lot of people listening are gonna, are gonna have gotten a lot of value out of that.
Um, you know, we’ve touched on a couple times, like in the helpful content update world, there’s an increasing focus on other elements that you want to bring to your website, uh, whether it’s, um, compounding your content into other social media, whether it’s, um, you know, adding various things to your website in the form of, uh, EEAT, Whether it’s going out and creating additional signals and helping expand your footprint online.
Like there’s so many things that we could be doing beyond just creating good content every day and probably need to be doing. So where’s ChatGPT’s role in that? I’m transitioning out of content creation and into all the other areas that a website creator might need to think about nowadays. And what can we use ChatGPT for to help us out there?
Julian: So this is where ChatGPT really shines, I think. And just to give you a little background here. Back in January, we had a team. A whole marketing team that we actually got rid of. So we had a five person team, marketing manager, ads buyer, video editor, um, yeah, YouTube script writer, et cetera. We had all of that team and obviously that’s a big overhead.
It slows things down because you’re managing a lot of people. It’s quite stressful to manage that team as well. And we actually. Just got rid of that team and we’re like, right, let’s leverage AI and move 10 times faster. And if you look at the growth of my YouTube channel or my overall brand this year, it’s absolutely skyrocketed because of this, because with AI, for example, you can Take my content that I’ve already got and chop it up into emails or chop it up into social media updates and then You just give the right systems and the right prompts to your team.
So, for example, I’ve replaced that five person team now with just myself and a couple of superhuman VAs, who are empowered with chatGPT and the systems I give them. So, if you look, for example, at my YouTube videos, well, I have a VA that actually takes those YouTube videos, chops them up into tweets, tweets about 15 to 30 times a day, and now we’re reaching a million and a half people on Twitter.
In the last 28 days, and it’s absolutely insane. So chat GPT is very, very powerful for taking your content and chopping up the same with the emails. We push out daily emails every single day. We’ve got an email list of about 26, 000 people now, and with chat GPT and the virtual assistants that we have, they can pump out an email every single day, have seven lined up at all times so that we’ve got a week in advance of emails ready to go.
Open rates have never been higher. English in the emails is pretty much perfect. Click through rates on the emails are beautiful and it’s like, wow, 12 months ago, I would never have imagined that you could empower a team like that and take their performance to another level without all the stress of having these large overheads and expensive people.
And I have absolute respect for the people that did leave our company because of that situation, but Has it taken us to another level? Absolutely.
Jared: Let’s get in Julian’s head for a second here. And, uh, I’m selfishly asking you this. I’m busy, overworked, and, um, have a lot that I’d like to share, but not enough time to do it.
What, what is your role in all this? You just talked about how to take something and extrapolate on it like you did and how you basically, from a marketing side of things, it’s you and a small team of really, really awesome VAs. Like, what do you do? Do you just come up with an idea and then just. What comes out of that?
Like, I just want to help people understand where what they can see themselves in and their role and how they can add teammates to help them make that a reality.
Julian: Yeah. So for me, what I do is I set up 90 day goals every quarter and I’m like, right, here’s what I want to achieve over the next 90 days. And here’s how I’m going to do it.
So, for example, one of our goals this quarter is to take my YouTube transcriptions and at least pump out. One or two of those a week into blogs on the website. So what I’ll do is I’ll say to our ops manager, who has an army of VAs, I’ll say to her, right, here’s what I want to do. Here’s the idea that I have.
How would you implement it? And what’s reasonable in terms of the publishing rate? And then she’ll go off, she’ll train a team on how to do it and implement it that way. And I think that’s the best way. It’s like all the ideas come from me, but if you have a right hand woman or man that can implement them, It’s a really, really amazing system, and you just save so much stress.
Jared: Sounds like there’s some upfront work, but you, in many ways, and I don’t want to over summarize it, so, you know, everybody listen, don’t take it this way, but in many ways, you talked about how it used to be having a team, a marketing team of five, how content creation was about kind of paying a per word writer, how, and you still have staff.
Matter of fact, perhaps maybe even more VAs than before, but what you’ve done is you’ve come up with systems, prompts, established checks and balances. And you’ve replaced what used to be your overhead or your team with just different team members. And so, I, and I think it’s important to, to, for people to hear that, like, it doesn’t sound like you’re a one man operation pumping out all this stuff just because of chat GPT.
You are highly efficient and way more effective and perhaps spending less on your overhead, but still involving a team, it’s just a different team under different circumstances and different frameworks. Do I have that correct?
Julian: Yeah, absolutely. Different team, different systems, uh, different payment rates negotiated but maybe a 10x level of productivity and efficiency.
Genuinely, I would say if you look at my subscribers on YouTube, for example, this time last year, we might have had like 1 or 2k subscribers. Now we’re up to 46k and it’s growing. Same on Twitter. We might have reached maybe 000 people on Twitter a month. Now we reach a million and a half. The same with the email list.
It’s all about, yeah, just you have the idea, then you build up the systems and the people that can implement it and you make sure as well that you have a way of measuring and managing. Okay, are they hitting the KPIs? Are they doing everything that’s required? Yes or no? And if no, okay, what do we need to change and manage better?
Jared: As we start to kind of wrap this up, I want to ask you to breathe into the person who’s listening who is just using chat GPT here and there, you know, it’s kind of like a little thing that when they think about it, they boot it up, they chat with it on, but it’s not a part of their workflow, right? It’s not a big part of their workflow.
And I want to give you a scenario where they’re normally the person who is continuing to operate the way you were before you had Ryan Stewart on your podcast, right? When Ryan came on and said, if you’re not Going all in on AI and its impacts, how it can help you as a content creator, you’re going to get left behind.
And let’s say that this person is still operating that way. Maybe they understand it, they know it, but they’re not using it as a core part of their business. What would you recommend? How would, like, what are the different pieces they should plug in? They’re still the ones doing the content research.
They’re still the ones writing all the articles. They’re still the ones who are adding graphics and images and pulling all that together. And what I’m trying to get at is this is going to feel very overwhelming, right? This last 45 minutes of interviewing is going to be like, Oh my gosh, I want to do it all.
And I can’t do any of it. Cause I’m overwhelmed. I’m paralysis by analysis, if you will. Right now, the head’s exploding, right? Like my head’s exploding. I use AI and a lot of features, right? Like there’s a lot of people listening to her, like, Oh my goodness. And so like, let’s talk to those people and let’s kind of try to wrap up and bring them back.
Where do we start? Where do people who are sold on this idea start without having to walk away? And because of how much information you just shared, because of how many possibilities are on their mind, they actually end up not taking action. Like, let’s help them avoid that and where do they start?
Julian: Okay, so first place I would start is just do a time audit.
Identify what tasks you’re doing, how long they’re taking, and where most of your time is going. Now, from there, you’re probably going to find that 80 percent of your time is spent doing one or two tasks. Now, you figure out what those one or two tasks are, and that’s when you start using AI and figuring out the right systems to automate it.
So, for example, if you’re spending most of your time on content creation, and that’s where, you know, you’re spending 10 30 hours a week, that’s going to be the highest leverage system. That you can automate with AI, and it doesn’t necessarily mean that you’re going to automate the whole process with AI.
It might be that you just score your content and improve it that way. It might be just that you get a first draft from ChatGPT and then edit it down in a really neat and, and, um, and, and nice way, etc. And I think that’s the best way to do it. You can’t do all of this at once, it’d be totally overwhelming and it would probably be very demotivating.
Just pick the highest leverage thing that you can do. The place where you’re spending the most time. And then go from there. And then, you know, you might say, right, well, over the next 90 days, I’m going to implement one new system every month. And if I do that, that’s going to be progress. And it’s going to save me dozens of hours.
I don’t have to do it all that would be mental, but I can make progress in the right direction and that’s
Jared: far better. I love that approach. And I’ll, I’ll double down on that and say, whatever. System you commit to implementing, get it done and out the door because it’s so, and I speak from experience here, it’s so easy to be like, yeah, I’m going to, I’m going to get AI involved in this role of my business and I’ll get like halfway done and it won’t be quite right.
And then I’ll get busy and then I’ll leave it and I won’t have anything I’m using yet. Right. So, uh, you know, like I just figure out where it can have the biggest impact and then make sure that you’re, whether it’s once a month or every couple months or whatever it is, you’re actually utilize utilizing a process as part of that.
It’s such a great tip. Um, Part of a lot, if people are sitting there and they’re like, yeah, my head’s exploding, but I wanted to learn so much more. I avoid a lot of the topics that I know, Julian, you cover really well and really advanced in your, on your YouTube channel. Like, I know, I, believe me, I would have liked to spend the whole thing talking about how you have published 220, 000 articles in the last 90 days and how you’ve grown Shepherd Birds to where it’s at and all that stuff, but you’ve covered a lot of that.
And so I really wanted to try to tackle this interview from a standpoint of, hey, the content creator. That I think is the average niche pursuits listener. Like where can we get specific questions answered from you all in one spot? But if you’re the type who wants to hear more, then you should go binge, uh, Julian’s channel, but tell us where we can catch up with you and find you.
Tell us where we can interact with you. You’ve got a lot of stuff going on. You’ve mentioned Twitter. You’ve mentioned YouTube. You’ve got an agency. Tell us where we can follow along with what you’re doing. Yeah.
Julian: The best way to follow along is on YouTube published videos pretty much daily and. They’re very actionable, no fluff, no filler, and they’re based on what I’m actually doing.
So there’s no telling people what to do, but not doing it myself. It’s all stuff I’m actually doing and working on. And you know, you can see the proof of the results so far.
Jared: Ah, great. Um, Julian, thank you so much for coming by. We could have gone five hours, honestly, but next time we’ll do it again. Just a 24 hour live stream.
We’ll just, um, I love it. I love it. Hey, I bet you have enough information on AI to fill. I don’t know about 24 hours, but a long podcast. We’ll put it that way. Um, Hey, this stuff is changing so fast. I imagine we will have you back on to maybe update and stuff like that. And so it’s a good reminder that AI is always changing by the time this comes out, some tweak, the feelings that might be a little different.
That’s okay. It’s the concepts that matter the most. And I think that’s what, what you’ll get, what you’ll gain the most from by implementing. So, um, man, thanks again for coming by and until next time, talk soon.
Julian: Thanks.
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