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You’re considering investing in an SEO tool and comparing Semrush vs Spyfu. These are both stellar tools to help you with everything from competitor analysis, keyword research, backlink analysis, and more.
If you’re a business owner or SEO agency, you know that competitive intelligence is crucial to the success of your organization. Having an SEO tool in your back pocket is very necessary to remain seen, stay afloat, and thrive in this competitive business landscape.
As these two tools go head to head, we will break it all down, to help you make your decision easy.
We will go over:
- Similarities and differences
- Key features
- Pricing
The goal will be to uncover which competitive analysis tool is better.
Who wins, Semrush or Spyfu?
Let’s get into it!
TL;DR: Semrush and SpyFu are both great SEO tools, but Semrush brings more to the table with its wide-ranging features, top-notch customer service, and overall edge for a full competitive analysis.
Overview: Semrush vs SpyFu
When looking at Semrush vs SpyFu, you’ll see that these tools are solid options for doing your SEO and keyword research. From running a site audit to checking competitor keywords and more, these tools really have it all.
Let’s look closer at the similarities and differences to see what makes these two keyword research tools stand out.
Read these reviews for a full breakdown of Semrush and SpyFu.
Similarities
- Competitor analysis: Users can analyze their competitors’ strategies, like organic and paid search keywords, backlink profiles, and more.
- Keyword research: Keyword tools are available to help users perform competitive keyword research.
- Rank tracking: Tracking keyword search engine rankings over time to track performance.
- Backlink analysis: Review of the backlink mix present on the site. This can be measured over time as the site’s link profile grows.
- PPC analysis: This is helpful for pay-per-click (PPC) advertising strategies, uncovering data like keywords that are bid on, ad copy, estimated ad spend, and more. Studying PPC trends from competitors can help companies improve their own PPC advertising campaign.
- Site audit: This allows users to get their website audited. Technical issues, errors, and opportunities can be identified and addressed.
- Reporting and analytics: Reporting features are available. This allows users to track and measure their performance over time. It includes traffic, rankings, site errors, etc.
Differences
- Focus: Semrush places importance on marketing channels like SEO, PPC, content marketing, social media, and competitive research. SpyFu specializes in competitive intelligence and keyword research for SEO and PPC campaigns.
- Suite of tools: Semrush offers a broader range of tools and features compared to SpyFu. This might be one of the chief reasons the price is so much higher.
- User interface: Semrush’s user interface is more intuitive, with an easy-to-use left navigation to access various parts of the platform, with a focus on SEO and keyword research. SpyFu’s interface is also user-friendly and streamlined, but the focus is on specific data points and insights related to competitive analysis and keyword research.
- Pricing: Semrush offers a 14-day free trial, while SpyFu doesn’t offer any free trial. SpyFu offers fewer pricing plans than Semrush (two plans for SpyFu compared to three for Semrush), and SpyFu’s prices are much lower.
Semrush vs SpyFu Features
Let’s take a closer look at the features offered by each tool to better understand their differences.
Key Features
Here are some of the key features that both Semrush and SpyFu offer.
Competitive Research
Semrush offers a pretty expansive list of competitive research tools to help you conduct thorough competitor research, uncover competitor keywords, perform traffic analytics, and access backlink analytics.
SpyFu’s competitor research tools help you conduct keyword, domain, and backlink analysis. Easily collect the information you need from competitors, and then you can start creating your SEO strategy to boost your search rankings.
In terms of keyword research, these are the activities you do and tools you use to gain valuable insight around competitor keywords.
Semrush has 6 tools for keyword research:
- Keyword overview: Identifying the best keywords and reviewing metrics like search volume, intent, and keyword difficulty.
- Organic research: Optimizing your organic keywords to rank in the SERPs.
- Keyword magic tool: Start with one seed keyword and generate thousands of new keywords from that to find new keyword combinations to explore.
- Keyword gap: Finding new keyword opportunities up to five keyword profiles at a time.
- Keyword manager: Create keyword clusters and lists, then integrate with other Semrush tools.
- Organic traffic insights: Use the Google Analytics integration to discover the “not provided” keywords to reference with your site’s organic search performance.
Use these tools independently or in combination with each other to find your competitor’s keywords.
SpyFu keyword research tool gives you a range of options available to find keywords for your website and conduct competitor keyword analysis:
- Google Keyword Tool Alternative: Generate keyword ideas that you can filter by search volume, CPC, SEO difficulty, and more.
- Keyword Groups and Bulk Upload: Paste your keyword list, organize them into groups, and add search volume and CPC data to them.
- SEO Keyword Ranking History: Look at the ranking history of websites or web pages by keyword.
- Google Ads Keyword Advice: Input a keyword and see the most profitable keywords for that niche.
- Keyword Backlink Analysis: Input a keyword and see what websites and backlinks can help you rank on that keyword.
Semrush offers a larger suite of keyword tools compared to SpyFu, but bigger isn’t always better. You may not need to use all that Semrush offers, and the overwhelming selection of options may feel like too much for your small business.
SpyFu has fewer keyword features, but it feels easier to use overall.
Ease of Use
Both SEO tools are pretty user-friendly and navigation-friendly. You can easily browse through each site to find what you’re looking for, from reporting to advertising research, topic research, and more.
Semrush is the tool I’d say that most SEO professionals use. This and Ahrefs are two big players in the SEO game.
It has far more tools and features than Spyfu, but even with this, it still remains pretty user-friendly.
On the other hand, SpyFu’s simple, streamlined layout is easy on the eye and very easy to figure out. Because of how efficiently the site is laid out, I’d say it’s easier to use than Semrush.
Data Accuracy
Accuracy and data reliability are important. You want the information you get from these tools to be as close to 100% accurate and reliable as possible, but how accurate is the data you get from Semrush and SpyFu?
Let’s look deeper…
Semrush is pretty accurate, according to our research, but not 100% accurate. They use machine learning and their internal algorithms along with third-party research to provide the most accurate data possible.
SpyFu is also remarkably pretty accurate, up to 90% of the time, based on this example.
Semrush vs SpyFu Pricing
Semrush and SpyFu operate on a similar payment model. Here’s how the pricing compares…
Semrush Pricing
Semrush offers monthly and annual pricing under three tiers, with up to 17% off with the annual plan:
- Pro $129.95/month
- Guru $249.95/month
- Business $499.95/month
They also offer a 14-day free trial on the Pro and Guru plans, so you can test out Semrush for two weeks.
Here’s what each of the three pricing tiers offers.
The Pro plan is Semrush’s entry-level plan best for newbies and small teams. You get 5 projects, 500 keywords, and 10,000 results per report.
You’ll be able to access Semrush’s features like:
- Competitor analysis
- Keyword research, and
- Advertising tools.
Guru is the mid-tier plan, good for agencies and mid-size businesses that need more SEO and keyword research support. You get everything in Pro, plus triple the benefits – so 15 projects, 1,500 keywords, and 30,000 results per report.
Guru’s get everything in Pro, plus:
- Content marketing toolkit
- Historical data, and
- Device tracking.
Business is for large companies, agencies, and enterprises. It comes with 40 projects, 5,000 keywords, and 50,000 results per report. You’ll have everything in the Guru plan plus tools like:
- Share of Voice
- Extended limits, and
- API access.
SpyFu Pricing
SpyFu also has monthly and annual plans. You save up to 30% if you go annual, but there is no free trial.
There are two plans:
- Basic $39/month
- Professional $79/month
Basic includes:
- 10,000 row search results
- 10,000 row data exports
- 100 domain overview PDFs
- 6 months of historical data
- 250 sales leads and domain contacts
- 5K weekly tracked keyword rankings
Professional includes:
- Unlimited search results, data exports, and domain overview PDFs
- 10+ years historical data
- 500 sales leads and domain contacts
- 15K weekly tracked keyword rankings
- API access
Right now, SpyFu has a limited offer, cutting the price down to $9/month for Basic or $49/month for Professional. It includes a free trial of RivalFlow AI, which uses AI to find and fill the gaps that exist between your site and your competitors.
SpyFu offers a 30-day money-back guarantee, no questions asked.
Is SpyFu Better Than Semrush?
No, Semrush is actually better than SpyFu, in part because of the comprehensive suite of tools and features offered.
When considering user experience and overall impression, Semrush wins here too. They rank 4.2/5 on Trustpilot, with reviewers making comments like:
A must-have for my web + SEO studio!
This website fixed my Google Search Console!
SpyFu’s Trustpilot score is 1.9/5, with a mix of positive and negative reviews. The biggest gripe was about customer support, unreliable service, and being too expensive for what you get.
But, for the more affordable price, SpyFu is your best bet, hands down.
Overall, when comparing these two competitive analysis tools, they’ll both help you perform competitive research, but Semrush is the clear winner and the best SEO tool of the two!
Semrush vs SpyFu Bottom Line
We just compared Semrush vs SpyFu, discussing the features, tools, and pricing of both to help you make the best decision for your business.
We like Semrush for the comprehensive suite of competitor research tools available. If you want to do a full competitive analysis, including site audit and backlink analysis, Semrush is the tool to use.
SpyFu is great for ease of use. Their streamlined platform is incredibly user-friendly and they excel with the vast number of searches, data exports, and other reporting available. It’s also a pretty affordable keyword research tool.
So, what’s the verdict?
Who wins?
Both are great tools, but our choice is Semrush.
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